About Time: Automated Crypto Press Release Distribution Service Chainwire Launches
MarketAcross, a global leader in blockchain PR and marketing, has announced the launch of Chainwire, an automated newswire syndication service for the cryptocurrency and blockchain sector.
Chainwire is designed for crypto projects, exchanges, investment firms, and PR agencies, allowing for simultaneous publication of press releases across multiple outlets with guaranteed coverage and detailed reporting. It seeks to capitalize on the demand in the sector and remove the hassle of manual submissions, providing an automated one-stop-shop. The service allows clients to reach leading crypto publications more easily, saving them time and effort so they can focus on their core business.
Chainwire is not just another marketing startup attempting to break through in the space; it’s powered by MarketAcross’ network of media connections, developed in the cryptocurrency and blockchain sector over several years. MarketAcross has worked with over 150 projects in the industry and is well known to leaders like Binance, Tron, and Polkadot, having helped develop and their comms.
How Chainwire Works
Chainwire is a tech platform offering a direct line to target markets, promising that users can “reach the leading crypto media with the click of a button.” It is integrated with tens of industry-leading publication partners, allowing control over when and where to distribute content.
It describes the platform as providing:
- Guaranteed Coverage – Crypto and media outlet coverage guarantees, based on the package you choose.
- Automated and Effortless Setup – Direct integration to partner publishers and blogs, allowing for quick and automatic news distribution.
- Media syndication – Each press release reaches a network of editors and journalists, providing additional access to media and marketing opportunities.
- A Reporting Dashboard – Presenting near real-time aggregated results from all publishing partners and search engines in one user-friendly dashboard.
A range of packages for a variety of budgets is on offer, helping to level the playing field for news distribution in the space, especially for newer entrants who are yet to establish relationships with publishers and other industry stakeholders.
Capitalizing on Rapid Market Growth
The crypto sector has seen a plethora of blockchain-related projects entering the space over the last few years, following the market cycle peaks of 2017 and recent defi interest. Blockchain PR firms are no exception, with services in high demand following this growth and a change in approach due to the pandemic.
As we now move into a potential new macro bull cycle, it is more important than ever for the industry to keep pace with that growth and avoid the complexities and inefficiencies of existing infrastructure. Publishers can then handle the next wave of project development and general interest in the space that will further push the demand for quality coverage.
With an estimated 20% of people now owning cryptocurrencies, the sector must capitalize on opportunities to reach this growing target audience. By delivering flexible, credible, and efficient cryptowire services to meet demand, it can keep up with innovation, making it easier for projects to get noticed, and to avoid becoming yesterday’s news.
Chainwire aims to fill existing gaps, providing guaranteed coverage to projects large or small, new or old. It also incentivizes publishers to join its growing distribution network and leverage the passive income opportunities of the latest relevant news for their audience.