How Big Data and Blockchain Tech Will Change Tourism Forever
On your last trip, did everything go as planned? I can tell you that not everything went perfectly on mine.
I had a few days off coming up back in September and I saw an ad online for a low-cost flight to Brussels. It’s really not far from where I live, and I had never been there before, so I thought “why not,” and hit buy. I went to the local book store and bought a copy of Lonely Planet: Belgium and booked a room at the cheapest three-star hotel I could find.
The departure day arrived. My flight was okay, and I got to my hotel without a problem, but by the time I arrived I was starving. I’m a vegetarian so I leafed through my guidebook looking for a local vegetarian restaurant for my first taste of Brussels.
According to the book, the closest one was 30 minutes away by foot! I decided that was too far, so I thought it better to go to a restaurant nearby. I tried three and couldn’t find a single place that had vegetarian options. Finally, dying of hunger, I flagged down a taxi, and gave him the address of the vegetarian place, having wasted my first few hours in Brussels. Not a great start.
The next day, after visiting a couple museums and seeing the Mannekin Pis statue, it started to rain, so I decided to see what’s showing at the movies. Unfortunately, I had a small problem; I don’t speak French. Or Dutch. And after going in and asking at a couple movie theaters, I found that the English movies cost three times as much as French language ones! I ended up wandering around a mall, trying to stay dry from the rain, until it was time for my flight. I flew home that night feeling like I wasted my days off.
I have spoken to a lot of other travellers, and everyone seems to agree; planning a trip is a hassle. The thing is, in the nearest future, it won’t have to be one any more. This is because of developments in data collection processing. The rise of big data will make planning a trip so easy that travellers won’t even realize they are planning anything. What’s more, travelling will become more affordable as a result.
What is Big Data?
When you go online you generate A LOT of data. To illustrate, each minute of 2017, 3.5 million Google searches were made, 452,000 Tweets were sent, and 46,200 Instagram posts were uploaded to the world wide web. All of this data represents a ton of information about your and everyone’s personal preferences.
With so much information available, there is no reason why some computer program can’t help you to plan your vacation by processing the data you have put online. One tech startup, called TravelChain, aims to do just that.
TravelChain is a platform that will use your data to make your next vacation your best yet, reducing travel costs along the way.
What is TravelChain?
TravelChain describes itself as a “…decentralized blockchain-based platform which provides accessible and authentic smart data to let business know their clients better and to help travellers experience the best customer service.”
When users download the TravelChain app, they will be able to determine how much of their personal data the can be accessed by the system. The data that the system can access will be used to figure out the user’s personal preferences; if you like Chinese food, the system will figure that out, and if like horror movies it’ll see that. It’ll be able to put all the things about you together to generate the best offers for your trip.
The more data you make accessible to the system, the more of TravelChain’s crypto token you will receive. These tokens will be very useful to travellers and will save them A LOT of money! This is because businesses in the tourist industry will accept these tokens. When you travel somewhere, the system, using advanced AI, will find the best offers for you, given your preferences, at your destination.
How TravelChain would have Improved my Trip
Had I been using TravelChain while I was in Brussels, my trip might have been totally different. Even before I got to my hotel, I would have received an offer for a discount at a restaurant nearby that has vegetarian options. The system would have been able to see where I was staying and, knowing that I am vegetarian, would have instantly generated the offer.
When I was done sight-seeing the next day, I would have gotten another option, for a discount beer tasting in the city center. The system would have known about my passion for small craft beers, and found me the activity that I would most want to do – all while saving me money.
Of course, this isn’t just great for travellers – it’s great for businesses, too. By finding customers – travellers – that would most like their goods and services, these businesses are able to save on advertising costs, increase revenues, and build their global reputations.
Users on the platform can rest assured that their data is safe. It will be stored and secured using the latest in blockchain technology.
Participate in the TravelChain project
TravelChain is a groundbreaking project, well on its way to changing the tourism industry forever. Your chance to participate in the project is imminent – the token sale starts December 15, 2017, and ends February 15, 2018.