Brave Browser (BAT) Records 8 Million Active Monthly Users
In an official blog post published on October 16, 2019, open-source Internet browser Brave (BAT) announced that it has reached eight million monthly active users in addition to delivering almost 400 privacy-preserving ad campaigns.
Brave Leading the Charge
The crypto community’s favorite web browser, Brave, has added another milestone to its list of accomplishments as it recently crossed the mark of 2.8 million daily active users. The distributed ledger technology-based (DLT) Internet browser also boasts of a healthy eight million monthly active users.
Per sources close to the matter, currently, there are more than 290,000 Brave Verified Publishers of which 200,000 are YouTube content creators, 33,000 are website publishers as creators, and 15,000 are Twitch streamers. Further, it’s worth noting that ever since the browser extended support for Twitter tipping in its native cryptocurrency BAT, about 28,000 Twitter accounts have joined the initiative to receive tips in the digital currency.
The blog post reads in part:
“To date, there have been 385 campaigns on the Brave platform, sparking 97 million ad confirmation events. Platform engagement is extremely high, with a click-through rate of 14% (the industry average is just 2%). More importantly, 12% of click-throughs result in page visits of 10 seconds or longer. There have been 2.36 million 10-second active page visits overall.”
Notably, the browser’s opt-in ads have proved to be a huge hit among the users. According to the official announcement, Brave’s opt-in ads have been instrumental in bringing an array of partnerships to the non-profit project, including SLIVER.tv, The Giving Block, The Lupus Foundation of America, and Oregon Enterprise Blockchain Venture Studio (OEBVS), among others.
Further, the ever-looming threat of compromise in user privacy as a result of GDPR and CCPA requirements has also been a binding force in swaying users from the more commercially popular Internet browsers to Brave.
BAT Rising Up through the Ranks
Brave browser’s native digital token BAT is perhaps one of the few cryptocurrencies in existence with actual real-world utility with immense potential for mainstream adoption.
As reported by BTCManager on August 29, 2019, Brave browser enabled support for Wikipedia whereby its users could donate to the non-profit with BAT.