The Brave team has announced a new feature that would enable users to view ads of their choice on the platform without exposing their private data to the public. The consent-based advertising model is engineered to benefit users, content creators, and advertisers.
A Brave Move
After a successful integration of the Basic Attention Token (BAT) in 2018 to facilitate all payments on the platform, the Brave team is now looking to start displaying adverts to interested users of their web browser.
For a start, Brave is conducting voluntary testing of their ad model, and if all goes as smoothly as expected, the team will later create a private channel that will enable consented users to view ads for BAT rewards.
After a successful launch, if the Brave ad system becomes widely accepted, users will receive a whopping 70 percent of the gross ad revenue.
In May 2017, Brave organized their initial coin offering for the sale of the Basic Attention Token (BAT). The project was hugely successful, raising $35 million within the first thirty seconds of its launch.
The team boasts their Brave blockchain-based browser “loads major news site 2 to 8 times faster than Chrome and Safari on mobile and performs nearly two times faster than Chrome browser on the desktop.” This is made possible by the absence of ads on the platform by default.
The Brave team wrote:
“The current advertising model exploits users and has eroded trust, as well as net revenue to publishers and other creators. We will reward users for their attention while shielding their identities and protecting their privacy. We believe that user data and attention hold substantial value if they are defended vigilantly on users’ devices and that the transparent Brave ads delivery approach and the Basic Attention Token will provide a fair share.”
Internet Privacy an Immediate Need
At a time when social media platforms like Facebook and others are making billions of dollars from users personal data without giving them any rewards, with the media also trying their possible best to kill the digital currency industry with creeping censorship, it is becoming ever so essential for the cryptocurrency sector to create its standardized media. This would serve as a real medium of communication between creators of crypto-based projects and the masses.
While Google, Twitter and other platforms have since stopped displaying cryptocurrency-related content on their sites, Medium has been one of the preferable channels with which cryptocurrency project creators communicate with community members.
However, it appears the platform is set to tread same paths with Facebook and others by restricting or outrightly banning write-ups related to ICOs, airdrops, bug bounties and other crypto-related stuff on its platform.
On June 15, 2018, Status, the Ethereum blockchain-based messaging platform wrote a Medium blog post detailing how the platform had suspended their article which was aimed at notifying the public about its Bug Bounty Program.
The Brave Opt-in Test Begins in June
Brave will kickstart its opt-in test this month, with a select group of people in a bid to collect insight about user experience. About 250 pre-packaged ads will be displayed to users who will be given a particular version of Brave browser loaded with ads.
The system will save users browsing behavior, “which is used as algorithmic test data to check the Brave on-device machine learning.” Users can also end their test anytime they feel like, by just switching off the feature or switch to the regular Brave browser. Interested participants can join the trial via the Brave community.