by Joseph Young
Adblock has become a serious problem for digital content providers and bloggers around the world, as the popular Chrome web browser application has begun to filter out every single advertisement on web pages, including YouTube video advertisements and Google AdSense promotions.
“At Brave, we’re building a solution designed to avert war and give users the fair deal they deserve for coming to the Web to browse and contribute, We’re doing something bigger than an ad blocker,” Eich stated.
More importantly, the Brave team explains that a staggering 60% of page load time, which often lasts up to 40 seconds, is caused by the underlying ad technology which loads into various locations in the web page.
The concept of Brave is to insert advertisements of their own that are perfectly responsive to all mobile sizes, to prevent the delay of page loading. Each publisher will then receive payments depending on the traffic, clicks, and the number of impressions on the advertisements.
Currently, Eich and his team is planning to integrate a standard web browser bitcoin wallet, which automatically sends the payment to the wallet address of the publishers when it achieves a certain threshold.
“By default Brave will insert ads only in a few standard-sized spaces. We find those spaces via a cloud robot (so users don’t have to suffer, even a few canaries per screen size-profile, with ad delays and battery draining). We will target ads based on browser-side intent signals phrased in a standard vocabulary, and without a persistent user id or highly re-identifiable cookie,” said the Brave team.
Brave is currently offering a 55-45 split in advertisement revenue for publishers, which will increase to 70-30 in later stages of development.
The browser is now in the beta-testing stage and the Brave team has already carried out successful tests on iOS devices. The beta testing video released by Brave demonstrates the difference in loading time between the Brave browser and Safari on iOs.
As seen in the beta test, the Brave browser successfully loaded multiple websites including foxnewx.com and huffpost.com 13 seconds faster than the Safari iOS browser. The browser also eliminated all advertisements in the web browser, enabling the browser to automatically insert ads with appropriate sizes.