by Guest Post
TSUM.ru is the first company that has digitized more than 30,000 products in 3D using the Cappasity technological solution. TSUM.ru – an online platform for TSUM, the largest luxury department store in Eastern Europe and one of the biggest online platforms in the region.
Cappasity Inc., a developer of 3D product imaging solutions made especially for e-commerce, is pleased to announce that TSUM has already digitized more than 30,000 SKUs in 3D creating the biggest сatalogue of 3D product images in the world.
TSUM account on Cappasity – https://3d.cappasity.com/u/tsum
“We managed to increase conversion rate by almost 40 percent for products in categories which have been 3D digitized by Cappasity and have been clicked and viewed by visitors. 3D is the technology that allows us to be innovative and differentiate from our competitors, we are seeing stronger customer engagement,” said Andreas Schmeidler, Chairman of TSUM.
TSUM is the leader in the integration of new technologies in Eastern Europe and holds the leading position in sales in the luxury segment in Russia.
“Cappasity dedicates its efforts to the development of 3D digitizing technologies to help online retailers win over customers and decrease return rates thanks to true-to-life product imaging. The company’s products allow anyone to quickly produce high-quality 3D content and easily integrate it into a website or applications,” said Kosta Popov, CEO at Cappasity.
In comparison to traditional 2D photos, 3D images bring a brand new digital shopping experience. A buyer is able to rotate, zoom and look at the product from different angles, which brings them as close as possible to the product while shopping online. 3D images are proven to increase engagement and conversion over 2D photos by up to 40 percent.
Cappasity Inc.’s mission is to make 3D imaging easy and accessible to everyone. From a business perspective, they strive to revolutionize the ecommerce space by bringing 3D product views and AR/VR shopping to the mainstream, improving the online retail experience for customers and boosting conversions for retailers. Cappasity has successfully raised $4.9 million from and launched its platform and 3D digitizing software in 2017.
Today TSUM, with its 70,000 square meters, is the largest department store in Eastern Europe. It offers ready-to-wear, shoes and accessories collections of the world’s leading fashion brands including Dolce & Gabbana, Valentino, Céline, Ralph Lauren, Kiton, Brioni, Ermenegildo Zegna, Tom Ford, Lanvin, Alexander McQueen, Louis Vuitton, Prada, Chanel, Fendi etc.; jewellery and watches by Rolex, Patek Philippe, Hublot, Chopard, Garrard, Graff, Mikimoto etc.; porcelain and homeware by Baccarat, Christofle, Lalique, Daum, as well as perfumery and cosmetics of the leading brands. Since 2002 TSUM is under the management of the Mercury Group – Russia’s largest luxury goods distributor, with more than 20-years’ experience in fashion retail.
Official website – http://www.tsum.ru
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