by Evan Sixtin
Countr POS, a Dutch company based in Amsterdam providing point of sale software for more than 3,000 merchants in Europe, has announced a strategic partnership with Coinify, a blockchain payment service provider (bPSP), to allow customer payments in 14 cryptocurrencies including bitcoin, ether, litecoin, dogecoin, and others.
In addition to allowing Countr POS to offer a wider variety of alternative payments for their retailers, this new partnership and the integration of blockchain payments in the Countr POS point of sale app will help increase profit margins for buyers, retailers and ultimately the Countr POS company. Retailers using Countr POS will also attract and onboard a new core market of customers from the bitcoin and cryptocurrency economies, and receive additional marketing from fintech and crypto information sources.
Founded in 2014 as CashOrCard POS, the company was rebranded in May 2016 to Countr POS. They provide a complete retail solution for small to medium-sized retail stores, cafes, and restaurants. Their point of sale app is optimized for both iOS and Android tablets. It enables retailers to make transactions, manage inventories, and perform in-depth store analysis. Countr POS serves businesses within all industries, including food trucks, pop-up stores, and market stalls, with a single location or many locations.
Countr is currently serving over 3,000 merchants in 115 countries, and they have been expanding their payment partners to allow retailers to integrate with various payment providers easily. Some of Countr's partners include Adyen, Worldline, SumUp, iZettle, Payleven, SEQR, Payconiq, and YodoPAY.
John Staunton, Co-founder and CEO at Countr explained the logic behind the partnership:
"Blockchain is expected to be one of the major payment trends in the upcoming years and we are excited to integrate it into our POS system. We chose Coinify as our preferred blockchain payment service provider because of their versatility of services. Coinify supports 14 cryptocurrencies including Bitcoin and offers payouts in local currencies, which represents a win-win situation for Countr POS and our merchants"
Coinify has been working with digital currency since 2010 and is focused on extending blockchain currency payment processing and trading services to merchants and consumers respectively. They serve global Payment Service Providers, online businesses, physical shops, and individuals, and are a dominant player on the European market while continuously expanding into Asian and global markets. Coinify won the Finance Digest Brand of Excellence for 'Electronic Payment Solution;' the IFM Award for 'Best Electronic Payment Solution;' the GBAF Award for 'Best Payment Solutions Provider,' and was elected part of the 'European FinTech Top 100.'
Morten Bebe, sales manager at Coinify, said this about the partnership with Countr POS:
"Coinify is on a mission to spread the use of digital currencies by offering everyone the opportunity to use alternative payments methods and accept blockchain currency payments. I am thrilled to see that with Countr POS we are succeeding in expanding blockchain payments in both online and offline environments."
Blockchain payments with Coinify will be included in the new version of the Countr POS tablet app to be released in June 2017. Retailers can request the beta release to get a first-hand experience.