Every Single Day: ICOBox Founder and CEO Nick Evdokimov
My team and I are pretty good at launching products. Not to brag, but in the last year alone, our clients collected over $650 million via ICOs to help build the next wave of blockchain technologies. That’s a hefty chunk of change, but there is a key reason we were able to make it happen. We were on the ground and at the ready every single day.
In planning any type of campaign, there is a laundry list of things nearly any launch service provider will follow. Hone your vision. Create a sleek and consistent look throughout all company materials. Set up interviews. Prep months and months worth of content for social media accounts and blogs. Hold launch events.
Many of these promotion services are happy to leave it at just that. Fulfill their obligations and then “poof,” they’re gone, but as a company who is launching a product or service, that doesn’t quite cut it. Too many promoters have their template for doing things, input your venture’s information, and see if things work out.
If the campaign goes well, great! The formula worked. If not, they fulfilled their duties and can move on to the next project. But essentially flipping a coin isn’t good enough when you are relying on your service provider to debut your product to the world.
So what is missing? The ICOBox touch.
Part of what helps set my team apart is our around-the-clock attention to the latest news and happenings in our clients’ fields. We’re constantly scanning the news, identifying relevant stories and reacting.
Carefully crafted campaigns are important, but highly ineffective if they are not coupled with dynamic, lightning-fast additions commenting and giving perspective on the latest industry updates.
Many promoters will try and weasel their way out of this component, as it is time-intensive and requires quick thinking, but a simple tweet to respond to groundbreaking news just doesn’t cut it in today’s competitive landscape. You need a team contacting the most relevant voices debating the topics relevant to your venture, writing compelling content and positioning your company as the industry leader in your field.
The only way to accomplish this is by having a team that shows up every single day, ready to research and react. We’re that team. Nobody said it was easy, and cookie cutter campaigns might come at a lower cost, but the results speak for themselves. We’re tapped into the latest in your industry and ready to bring you along for the ride.
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