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Going the Milky Way: Carrefour to Use Blockchain to Track Dairy Production

Reading Time: 2 minutes by on March 7, 2019 Adoption, Blockchain, Business, Development, News
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According to a report by the Hard Fork, published March 6, 2019, French supermarket juggernaut Carrefour is set to deploy blockchain technology to track the supply chain specifics of its milk production.

Blockchain Goes the Milky Way

In an attempt to make its supply chain more transparent, Carrefour will utilize distributed ledger technology (DLT) to enable buyers to track the journey of its branded milk right up to its provenance.

Carrefour has begun rolling out Carrefour Quality Line (CQL) fresh micro-filtered full-fat milk in specially designed bottles with QR-codes.

Per sources close to the matter, buyers of the aforementioned product will be able to scan the QR-code to fetch details about its journey along the supply chain, including the location of origin of milk, the method and time of production, the GPS coordinates of the dairy farm the product came from, and even what the cows were fed.

Implementation of blockchain will also help consumers identify the various stakeholders throughout the product line. They will have access to the stakeholders’ names, photographs, their profession, and their livestock rearing practices. Further, consumers can also learn about the various quality checks producers perform during the production process and whether they use microfiltration to store the milk.

This is not the first time that the French supermarket giant has dabbled in DLT. The company has already begun using the emerging technology to keep track of movement of products like Auvergne chickens, farmhouse fattened chickens, tomatoes, eggs, and oranges.

The Answer to Supply Chain Obstacles?

An increasing number of companies have deployed or are in the process of testing blockchain-based solutions to keep track of their supply chain. The need for such robust solutions becomes all the more important for supply chains in the food industry where there’s a constant danger of the products getting spoilt due to unfavorable temperature, leakage, and other reasons.

On March 5, 2019, BTCManager reported that an Indian consortium of food companies has inked a partnership with an IT firm to make the beverages and food supply-chain more transparent and safe.

Further, on January 24, 2019, reports emerged how the World Wildlife Fund (WWF) in Australia had entered into a partnership with BCG Digital Ventures to develop a new blockchain-powered platform to bring more uniformity and coordination to the complex international supply chain systems.

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