Hewlett Packard Enterprise and Continental Launch Blockchain-Based Data Sharing and Monetization Platform
Hewlett Packard Enterprise (HPE) has teamed up with automotive titan Continental Automotive and will be launching a blockchain-based platform for the benefit of driver safety, convenience, and the monetization of data. This according to an official press release, February 25, 2019.
Opening up Data
Putting a price on data has become a massive industry of its own in the Web 2.0, with many businesses and enterprises gathering vast amounts of data that is then either sold to another entity or stored in data silos, a hallmark of digital centralization.
Criticism has been levied against this seemingly outdated model as it not only lacks efficiency in many ways for enterprises but also comes somewhat as a breach of privacy for the consumers who, in many respects, should have some degree of control over the buying and selling of their data.
According to the press release, enterprises “across different industries” have reached the point where they wish to open up the archaic data silos so that the data can be explored, examined and utilized by “multiple parties” to “extract the full value” of such data.
Seemingly, HPE and Continental identified a need for this with “connected” vehicles that are collecting and sharing data, which can be anything from traffic hazards to driver habits. Furthermore, the pair of titans are anticipating a great need for open data systems for autonomous vehicles.
This being the case, HPE and Continental are tapping blockchain technology to create a system that allows manufacturers to resume the data silo approach of data storage. Furthermore, “the platform provides data sovereignty, security, transparency, and efficiency to overcome the barriers of sharing vehicle data.”
Speaking on the benefits, Phil Davis, President Hybrid IT and Chief Sales Officer of HPE, said:
“Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence.”
For car manufacturers and partners, the platform will allow for the trading of data for the benefit of the consumer which apparently can either enhance digital services for customers or allow for the monetization of vehicle data. Though to be clear, data trading is down to the consent of the driver; the press releases state that the platform will have a straightforward “opt-in and opt-out system for drivers.”
Interestingly, HPE and Continental believe that the platform is capable of bringing both centralized and decentralized ecosystems together and “leverage new ways of data monetization.”