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Decentralized • November 14-16, 2018

After the huge success of Decentralized 2017, the University of Nicosia is proud to announce that Decentralized 2018 will take…

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Tag: advertising

Brave Browser CEO Calls for GDPR Laws in U.S.

Category: Altcoins, Blockchain, Business, News, Platform, Tech

Brave Browser CEO Calls for GDPR Laws in U.S.

On September 28, 2018, Brendan Eich, CEO of Brave, and co-founder of Mozilla Firefox wrote to the US Senate Committee on Commerce, Science, and Transportation to encourage the adoption of a General Data Protection Regulation. In the letter, Eich compels the US Senate to consider a European style model which allows for greater protection of the data of private citizens….

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Curing Ad Blindness with Blockchain: Marketing 3.0

Category: Altcoins, Blockchain, Business, News, Platform

Curing Ad Blindness with Blockchain: Marketing 3.0

Advertisers are looking to blockchain technology to subvert the marketing phenomena called “ad blindness.” Ad blindness is a sort of natural defense against the constant bombardment of ads people are subjected to on a daily basis. Essentially, potential consumers disregard most of the advertisements with which they are deluged. This adaptation, along with ad blocking software, is enough to cost…

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Twitter and Reddit Users Set to Cash in on Posts through Brave Browser

Category: Altcoins, Business, Finance, News

Twitter and Reddit Users Set to Cash in on Posts through Brave Browser

Brave browser is set to launch an ambitious new function that allows Twitter and Reddit users to tip other posters on those platforms through the browser instantly. A CNET story on August 8, 2018, reveals that the ad-blocking browser is trying to completely upend the established order of internet publishing revenue generation by extending the instant micropayments feature currently offered…

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Lightning Network-based Satoshi’s Place Brings Art and Bitcoin Together

Category: Bitcoin, Business, News

Lightning Network-based Satoshi’s Place Brings Art and Bitcoin Together

Established by an unknown 21-year old enthusiast, Satoshi’s Place demonstrates the power of micro-transactions with the Lighting Network under the guise of an advertising space. Interestingly, the board resembles a graffiti wall instead of a marketing platform, additionally making for a source of entertainment. Lightning in an Advertising Bottle Satoshi’s Place proudly wears its influences on its sleeves, closely resembling…

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MailChimp Bans Cryptocurrency-Related Promotions

Category: Altcoins, Bitcoin, Business, Ethereum, News

MailChimp Bans Cryptocurrency-Related Promotions

Email marketing platform MailChimp is banning newsletters and closing accounts that promote, sell, trade, store, or market initial coin offerings (ICOs) and cryptocurrencies. Their new policy closely resembles the actions of other social media giants like Facebook, Twitter, and Snapchat in 2018. “We recognize that blockchain technology is in its infancy and has tremendous potential,” said MailChimp, in a statement…

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Decentralized Advertising Ecosystem Bigbom Eco Launches its Pre-ICO on March 28

Category: Press Releases

Decentralized Advertising Ecosystem Bigbom Eco Launches its Pre-ICO on March 28

The online advertising industry has grown exponentially in recent years, to a global value of over $209 billion, accounting for over 40 percent of the global advertising market. In addition, the industry expected to grow to $300 billion in 2020 as businesses increasingly discover the impact of online advertising. Struggles in Online Advertising Industry However, through their experience in the…

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How Google and Facebook are Making Money from Your Personal Data (And What One Blockchain Company is Doing to Stop It)

Category: ICO News

How Google and Facebook are Making Money from Your Personal Data (And What One Blockchain Company is Doing to Stop It)

Our personal data is extremely valuable, more than most people are aware. It’s used frequently in advertising to target people with the right ads and help marketers make better decisions. Giants like Google and Facebook have access to a lot of our personal data, since we share so much of our personal lives on their platforms. In fact, people generate…

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ICO PR Tips to Combat Facebook’s Crypto Ad Ban

Category: ICO News

ICO PR Tips to Combat Facebook’s Crypto Ad Ban

By Jackson Wightman, Allison Aitken and Borjana Slipicevic Facebook’s ban on ads pertaining to Initial Coin Offerings (ICOs) presents blockchain entrepreneurs with a serious challenge. Building community via Facebook ads that drove people to landing pages where they then opted into an email list, had been a key tactic for those launching ICOs. Outside of a compelling project with solid…

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Facebook Bans Cryptocurrency Advertisements on its Network

Category: Altcoins, Business, Commentary, News, Regulation

Facebook Bans Cryptocurrency Advertisements on its Network

  In a blog post published on the Facebook Business platform, the company detailed important changes to its advertisement program aimed at “Improving Integrity and Security of Financial Product and Services Ads.” In a nutshell, Facebook’s new policy is an attempt to stem the flow of cryptocurrency and initial coin offering related advertisements popping up on the website. Tentative Ban…

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First-of-Its-Kind Affiliate Marketing Platform PM7 Leverages Blockchain Technology to Disrupt the World of Advertising

Category: Press Releases

First-of-Its-Kind Affiliate Marketing Platform PM7 Leverages Blockchain Technology to Disrupt the World of Advertising

PM7 is all set to start their Initial Coin Offering under smart contracts based on Ethereum, from December 17, 2017. This innovative affiliate marketing platform promises to revolutionize the concept of advertising for both online and offline projects by connecting the project creators directly to their customers, with no space for the advertising, marketing and PR agencies. PM7 is pleased…

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