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NEO DevCon 2019  •  
February 16-17, 2019

# advertising News

January 15, 2019 by at Adoption, Blockchain, News
The World Association of Newspapers and News Publishers (WAN-IFRA), on January 14, 2019, made reference to its "Blockchain and the Future of News" report released on December 12, 2018 which boasted its potential to  bringing about transparency, accountability, and traceability in the media and advertising industries. There's More to DLT...
December 25, 2018 by at Adoption, Blockchain, Business, News
Telecommunications giant Comcast will integrate blockchain technology to better match audience-generated data with thousands of advertising partners, reported Adweek on December 22, 2018. Peer-to-Peer Media Blockchain The Philadelphia-based company is partnering with mass media player Viacom, and advertising solutions provider Spectrum Reach to develop an enterprise-grade private blockchain network. The...
On September 28, 2018, Brendan Eich, CEO of Brave, and co-founder of Mozilla Firefox wrote to the US Senate Committee on Commerce, Science, and Transportation to encourage the adoption of a General Data Protection Regulation. In the letter, Eich compels the US Senate to consider a European style model which...
Advertisers are looking to blockchain technology to subvert the marketing phenomena called “ad blindness.” Ad blindness is a sort of natural defense against the constant bombardment of ads people are subjected to on a daily basis. Essentially, potential consumers disregard most of the advertisements with which they are deluged. This...
August 10, 2018 by at Altcoins, Business, Finance, News
Brave browser is set to launch an ambitious new function that allows Twitter and Reddit users to tip other posters on those platforms through the browser instantly. A CNET story on August 8, 2018, reveals that the ad-blocking browser is trying to completely upend the established order of internet publishing...
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