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Blockchain Life 2019  •  

# advertising News

Bing has revealed the removal of about 5 million cryptocurrency-related adverts from its platform in 2018. This number, however, constitutes a minor percentage of the total banned ads by the Microsoft-owned search engine throughout the year. This according to an official report released by Bing, March 25, 2019. Less Than...
January 15, 2019 by at Adoption, Blockchain, News
The World Association of Newspapers and News Publishers (WAN-IFRA), on January 14, 2019, made reference to its "Blockchain and the Future of News" report released on December 12, 2018 which boasted its potential to  bringing about transparency, accountability, and traceability in the media and advertising industries. There's More to DLT...
December 25, 2018 by at Adoption, Blockchain, Business, News
Telecommunications giant Comcast will integrate blockchain technology to better match audience-generated data with thousands of advertising partners, reported Adweek on December 22, 2018. Peer-to-Peer Media Blockchain The Philadelphia-based company is partnering with mass media player Viacom, and advertising solutions provider Spectrum Reach to develop an enterprise-grade private blockchain network. The...
On September 28, 2018, Brendan Eich, CEO of Brave, and co-founder of Mozilla Firefox wrote to the US Senate Committee on Commerce, Science, and Transportation to encourage the adoption of a General Data Protection Regulation. In the letter, Eich compels the US Senate to consider a European style model which...
Advertisers are looking to blockchain technology to subvert the marketing phenomena called “ad blindness.” Ad blindness is a sort of natural defense against the constant bombardment of ads people are subjected to on a daily basis. Essentially, potential consumers disregard most of the advertisements with which they are deluged. This...
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