# marketing News

Advertisers are looking to blockchain technology to subvert the marketing phenomena called “ad blindness.” Ad blindness is a sort of natural defense against the constant bombardment of ads people are subjected to on a daily basis. Essentially, potential consumers disregard most of the advertisements with which they are deluged. This...

Any new cryptocurrency project has two primary options at its disposal when it comes to distributing tokens. One is to conduct an ICO in which digital token is sold to public investors, and the other involves hosting an airdrop for the crypto community. Undertaking an ICO is both, expensive and time-consuming....

Many people use Twitter and other social media channels to connect with friends, family, and the world. The cryptosphere, along with almost every other emerging tech industry, has used these channels as their primary marketing platform and news agencies. As the mainstream public has yet to adopt blockchain technology or...

There are things in life that we are subject to, without even knowing it. Affiliate marketing is one example. It can be said with near certainty that everyone has been influenced by affiliate marketing. Not convinced? When was the last time you purchased something based on the recommendation of someone...

The rise the of social media influencers and opinion leaders market has experienced steady growth. Now it is estimated to be over $1 billion. By 2019, that figure will double. While some marketers still question the value of influencer marketing, it has become one of the most effective marketing tactics...